Marie Lane

Previous experience, degrees, and qualifications

I'm, a seasoned Copywriter with over two decades of experience passionately crafting compelling messages for diverse brands across a spectrum of marketing platforms.

What sets me apart is my unique blend of extensive copywriting expertise coupled with my added skill as an Applied Behavioral Scientist. Armed with a BA Communications degree and academic achievements including a post-grad in Marketing Management (Cum Laude) from IMM, I've recently deepened my insights through a series of short courses in Behavioral Science, earning certificates from the University of Toronto and the Institute for Data and Marketing (IDM) in the UK.

This enriching combination allows me to not only understand brands but also decipher the intricate nuances of consumer behavior. By infusing campaigns with insights from Behavioral Science, I ensure that messages not only resonate but also drive desired behaviors.

Interests and hobbies

In my spare time, you'll find me embarking on the exciting task of planning our next African adventure. There's no place I'd rather be than sitting at a watering hole, absorbing the captivating rhythms of Africa.

Beyond my love for travel, I find solace in the world of audiobooks, exploring diverse narratives and gaining fresh perspectives. Recently, I've also embraced the art of sewing, finding joy in the creative process and the tangible outcomes of my projects.

These hobbies not only provide a balance to my professional endeavors but also reflect my appreciation for exploration, storytelling, and the satisfaction of hands-on creativity.

How I'd describe my personality in two sentences

I am inherently curious, driven by a genuine love for delving into the unknown and acquiring new knowledge. Embracing a continuous learning mindset, I find joy in exploring diverse subjects and expanding my understanding of the world around me.

How I'd describe my approach to my work

Approaching work with quiet confidence and a strong sense of professionalism, I take pride in delivering results with a calm and dedicated approach.

Why should you choose me for your project

What sets me apart? I have a lifetime of experience as a native English-speaking copywriter and have worked across various industries and platforms. I also have the added skill of applying behavioral science insights to messaging to ensure impact and drive the desired response.

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