Cleo O'Brien

Headline

An Ink-Stained Soul Eager to Rave the Would One Keystroke at a Time

Biography

Cleo is a creative writer specializing in contemporary romance, fantasy fiction, and queer romance, as well as a marketing expert specializing in search engine optimization (SEO) and content creation. She holds a bachelor's degree in Creative Writing from the University of Central Florida with minors in Business and Magazine Writing. She's written a queer young adult novel, a romantasy series of five books, and a murder mystery trilogy. Her published book reviews appear on industry-leading blogs. Her published articles appear in prestigious marketing publications. In addition to marketing, Cleo has 15 years of experience writing on health/medical, legal, and lifestyle topics.

Previous experience, degrees, and qualifications

Previous Experience:

SEO Blog Writer, Pro Blogger, and Quality Control Editor for TheHOTH (6 Years)
Gathers keyword research & creates topics (including SEO metadata)
Writes SEO blogs for clients in varying industries
Researches & applies current SEO strategies & trends
Engages readers with compelling, branded content
Completes quality control edits for other writers

Digital Content Creator for Fable Heart Media (3 years)
Wrote SEO blog posts & press releases for clients in varying industries
Developed marketing strategies for company growth
Wrote, posted, & analyzed social media content
Developed distinct brand guides for client content
Composed unique website content from interviews

Marketing Manager & SEO Specialist at Doohikcey Creative (4 years)
Wrote/edited SEO blog posts & press releases in branded voices/tones
Managed social media content creation for clients in varying industries
Analyzed marketing campaigns to make ongoing improvements
Created & managed Google Ads & Facebook Ads campaigns
Composed SEO content for websites & marketing
Composed MailChimp email marketing campaigns

Intern at the Creative Media Agency (6 months)
Reviewed submitted manuscripts
Composed editorial and pitch letters for submissions
Brainstormed titles
Completed market research
Maintained an updated editor list

Degrees:
University of Central Florida
Bachelor of Fine Arts (B.F.A.) - Creative Writing
Minors: Business - Entrepreneurship and Journalism - Magazine Writing

Accomplishments:
SEO Strategy for The HOTH: Created & edited over 5,000 SEO-optimized blog post articles to generate organic traffic for clients.
SEO Strategy for Doohickey Creative: Increased organic website traffic by 45% within six months through targeted keyword optimization & personalized content creation; increased paid traffic by 58% through paid advertising.
Digital Marketing for Fable Heart Media: Attracted 20 clients within the first two months through unique branding, SEO-optimized blog content, PR, & social media marketing.
Social Media Marketing for Blue Ridge Scenic Railway: Increased Instagram followers by 24% & engagement by 55% through content creation, leading to an influx of bookings.
Social Media Marketing for Phoenix Rising Personal Training: Increased Instagram followers by 18% & engagement by 22% through content creation, leading to a 15% increase in clients.

Interests and hobbies

Outside of work, I'm an avid reader who channels that passion through writing novels and engaging other readers on Bookstagram, where I've helped promote underrepresented voices. This has given me additional social media marketing experience that I used to benefit my clients. I'm also a proud nerd, knitter, and soon-to-be movie producer.

How I'd describe my personality in two sentences

I approach every project with curiosity and open-mindedness. Despite my dry humor, I'm passionate, accepting, creative, and stubborn when it comes to ensuring clients succeed.

How I'd describe my approach to my work

I follow a measure twice, cut once mentality that ensures my work aligns with the client's needs before I begin a project. I thoroughly review their requirements, ask questions when needed, and ensure we're both on the same page before executing a plan that meets and exceeds their expectations. Before submitting my work, I diligently review every line and reevaluate every creative choice to ensure I'm always producing my best work.

Why should you choose me for your project

If I were in your shoes, I would expect nothing less than flawlessly executed work that aligns perfectly with my needs and expectations. I want to see you succeed. You'll find no one more passionate, dedicated, or eager. I'm here to make you look good in any way I can, hope to receive feedback that can help me improve, and am excited to see what we can create together.

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